One of the best ways to make money online is to create various niche blogs that serve ads to visitors. As easy as it sounds, creating a successful niche blog can be a tricky thing. In this article, I will discuss how you can choose a niche and create a blog in seven easy steps.
Step One: Brainstorm Topics
Two pieces of advice that will help you immensely in your niche blogging endeavors are: do what you love and write what you know. The first step in choosing your niche is to brainstorm. Consider topics in which you are interested, about which you know a lot and for which you can gather a lot of information. I recommend a basic list of topics that might be good blog niches. Once you have a list of possible topics, narrow it down to three to five strong choices to carry over to the next step.
Step Two: Keyword Research
Though writing what you know and love is a great starting point for choosing a niche, you still need to make sure there is a market for your topic. The second step in choosing a niche is researching keywords. In doing this, you will discover which of your topics is most likely to be the basis for a successful niche blog. There are many tools online that can help you complete your keyword research, simply use a search engine to look for free keyword research tools. You could spend years doing this type of research, so make sure you don’t waste too much time on this step. It is very important, but shouldn’t take more than a couple of hours.
Step Three: Choosing the Right Domain Name
After you have narrowed your list down to one topic, it is time to choose a domain name. Though you can make money creating a niche blog using a free blogging tool like Blogger, I recommend purchasing your own domain name simply because then you will own your content. Blogger can take down your blog without notice or reason and you could lose everything you have worked on. Domain names are not that expensive and hosting fees are very reasonable now as well. When choosing a domain name, you want to be sure to use your primary keywords. Don’t be afraid to include dashes or buy a dot info domain if the dot com is not available. The most important thing is to include your keywords in the domain name itself.
Step Four: Building a Blog and Adding Content
The fourth step in choosing a niche is to actually build your blog and begin creating content for it. There are many services online – both free and paid – that will allow you to build a blog. Regardless of your technology skill level, you should have no problem finding a tool that you can work with. I personally use and highly recommend WordPress. With WordPress you can either have them assign you a subdomain and host your blog or you can install WordPress on your own domain and hosted servers. Most hosts allow you to easily install WordPress using a software that is included with your hosting plan. One of the best things about WordPress is that it is highly customizable. You can download free themes, plug-ins and accessories that will allow you to create a unique blog with as many bells and whistles as you want or need.
When it comes to content, it is key that you write unique, interesting and fresh articles. Rehashing the same information you read elsewhere will not put you on the path to a successful niche blog. In order to create high-quality content, you need to take your time. Keep a list of possible article ideas, research thoroughly while you are writing and try your best to come up with new ideas. Before you begin spreading the word about your blog, you want to make sure you have some killer content to offer your visitors. If you have money instead of time, you may choose to outsource the article writing. You can find skilled blog writers at places like the Freelance Switch or Problogger job boards. If you are going to outsource, just make sure you ask for writing samples or links to other articles so you know you are working with a great writer.
Step Five: Advertising and Building Traffic
After your niche blog is built and you have added some content, you can begin advertising your blog and building traffic. Though you can pay for advertising, a little legwork goes a long way these days. If you have the time, I recommend at least starting out with some free advertising options. Social media sites – like Facebook and Twitter – are hugely popular right now and can go a long way when it comes to getting the word out about your niche blog. Try to find a few social media sites that have an active community related to your niche. Join this community as a contributing member. Eventually, you can begin to market your own content, but be sure you don’t come off as a salesperson. Social media success hinges on providing valuable content and resources to other members so advertising this way takes time and finesse. This is just one of many, many free ways to get others to visit your niche blog.
Step Six: Build an Email List
The sixth step in creating a successful niche blog is to build a list. Though it is often said that “the money is in the list,” do not go about building your list with that in mind. A dedicated list of readers can be counted upon to visit your blog regularly and purchase products you choose to endorse. However, much like social networking, email marketing begins by establishing relationships through providing valuable content. Before even mentioning selling to your email list, you need to build their trust in your and establish yourself as an expert who provides high-quality content. Without this foundation, your subscribers will not be subscribers for long.
Step Seven: Blog Monetization
The seventh and last step in creating a successful niche blog is to monetize your blog. Once you have filled out your blog with unique, valuable content, you can begin to include advertising or affiliate promotion on your blog. You want to integrate this slowly and never let it take precedence over the articles and other resources you provide. A good start for monetizing a niche blog is a block of AdSense ads or Yahoo! publisher ads. A bit of research will help you determine which advertising network is best suited for your niche. The important thing to remember is that if you are not providing unique content, you will not build the traffic necessary to succeed with blog monetization.
There are many ways to go about building a niche blog, but the competition is stiff and it is easy to get overwhelmed. By following these seven steps, you will be on the correct path to making money online and benefiting others by creating a great resource.